Charlie Rubin

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Charlie has more than 25 years of experience in technology analysis, marketing communications, journalism and strategic public relations, and he uses that experience to drive client strategy and messaging for Story Public Relations clients.

Charlie was formerly a partner and senior strategist at Gallagher Group Communications, where he drove the strategy and messaging programs for AirFlow Networks, Allied Telesyn, Entrisphere, Kasenna, Mahi Networks, Peribit Networks, WildPackets, and other clients. Prior to that, he was senior strategist at Gallagher Public Relations, where he crafted strategic messaging and collateral for such clients as Ikanos Communications, Inkra Networks, Megisto Systems, Redback Networks, and Riverstone Networks. In the 1980s, he was a partner with Waterside Associates, where he did writing and strategic communications planning for Cisco Systems, Legato Systems, MIPS Computer Systems, Sun Microsystems, The Semiconductor Industry Association, and Visa International, among others.

In addition to his work in public relations, Charlie was an industry analyst for Internet Research Group (which was purchased by Jupiter Research in 2000). As an analyst, Charlie was responsible for highly regarded multi-vendor reports in the areas of Internet traffic management, network caching, and global content distribution.

As a technology writer, author, and journalist, Charlie began his career as an associate editor of Personal Computing magazine in 1983, later wrote dozens of freelance articles for many technical and business publications (including InfoWorld, PC Week, Popular Science, Newsweek, UnixWorld, and The Wall Street Journal), and was nominated for a National Magazine Award for a 1984 story about Apple Computer. He later served as executive editor of Macintosh Business Review. His technical marketing communications clients have included Apple Computer, Ashton-Tate, Cisco Systems, Compaq, Intel, Lotus, Microsoft, and Xerox. In addition, Charlie has written 20 books about computer hardware, software, and Internet marketing for such publishers as Addison-Wesley, Houghton-Mifflin, Howard Sams, Microsoft Press, and Pearson Publishing.

Charlie holds BA (magna cum laude) and MA degrees in English from San Francisco State University.

Contact Us

Story Public Relations

P.O. Box 642429
San Francisco, CA 94164-2429
T 415-674-3816
M 415-420-2391
michael@storypr.com