Blog
Technology Messaging Tips
Here are a few ideas about how you can help tech clients....
Managing Client Expectations
Relationships can go bad when there's a disconnect between what you and the client expect. Here's how I proactively manage that....
Does Your Messaging Use a 360-degree View?
Coming up with the right messaging for your client involves understanding not just what they say, but what others say.
How Can You Compete with Chatbots?
For most content creators, chatbots have evolved from competitor to ally. But how do we compete?
How Can You Build Long Term Client Relationships?
Writers essentially explain things, and we probably wouldn’t be in this business if we didn’t feel that our explanations were better than anyone else’s. But the essence of good client relations is putting yourself in the client’s shoes and then delivering what he or she wants.
Marketing communications and PR teams don't always get along, but integrated PR and marketing communications (let’s call it PR Marketing for short) is the path to sustained brand success. PR marketing uses consistent and compelling messages to promote your brand across all target audiences.
How Can PR and Marketing Teams Work Together?
Which Digital Marketing Strategies Really Drive Business Growth?
The digital marketing world is evolving all the time, with new or more sophisticated tools and platforms emerging every month. Companies that practice effective digital marketing strategies typically see increases in organic traffic, leads and conversion rates. But to maintain or elevate brand visibility, marketers must adapt to the rapid changes in tools and strategies.
How to Differentiate Your Solution
Content marketing is all about delivering the right content to the right people at the right time, and with messages that encourage them to continue the conversation...
8 Content Marketing Questions
Content marketing is a thing now, but how do you adopt it? Here are some questions to help you zero in on your content marketing approach:
How to Multiply Content
As a content marketer, my clients always appreciate my ability to take an existing piece of content and repurpose it for additional targets or channels, because it enables faster turnarounds and lower marketing costs. Sometimes the existing content is a text or social media post; and sometimes it’s a longer piece like a blog, But no matter: even shorter content contains some key messages that are seeds of longer content, and longer content can always be reduced for other channels. Here’s a brief guide: